Lebanon – Made By You Campaign Launch
In April 2015, Converse Lebanon threw a party at Twenty-Seven in downtown Beirut to launch the global Made By You Campaign.
Converse believes that creativity lives within everyone. Our products and experiences are a blank canvas for your self-expression and creativity. That’s how Converse is Made by you: The Chuck Taylor All Star is more than a sneaker, it’s an idea.
The “Made By You” campaign, launched that year, represents our mission, that is to unleash the creative spirit through products and experiences that inspire
and enable each of our consumers to be his or her true, authentic self.
Lebanon’s top fashion and lifestyle influencers, as well as designers and artists were invited to express themselves on a pair of Chuck Taylor All Stars. These people have a cultural and creative connection to the brand. They do amazing things in their sneakers every day. We want to celebrate them, their stories, and their sneakers.
During the event, the sneakers were displayed with a live photo shoot, and the influencerts were invited to sign their “sneaker portraits”.
Entertainment was provided by one of Lebanon’s local female artist, Polly.