Jordan – Made By You Campaign Launch
After Lebanon, Converse Levant proceeded with launching the “Made By You” campaign in Jordan.
Amman’s fashion, lifestyle and media influencers were gifted plain white Chuck Taylor All Stars and asked to do whatever they want to them or in them.
In return many decided to paint on and customise their own sneakers.
Following that, they were asked to come to the Converse store in Taj Mall in order for them to have their Chucks professionally photographed and put into the “Made By You” “portait”, topped off with their signature.
The “Made By You” campaign, launched that year, represents the Converse mission, that is to unleash the creative spirit through products and experiences that inspire and enable each of us to be his or her true, authentic self.
Converse is available in Amman, Jordan at the brand new Abdali Mall, Taj Mall and City Mall – as well in Irbid.