ChuckII Media Event- Jordan

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In April 2016, Jordan’s Top Media, Creative Community & Lifestyle Influencers Celebrated the New Chuck Taylor All Star II!

Introducing our biggest and most innovative product launch this decade, CONVERSE brought together in April Jordan’s media, design and lifestyle influencers, as well as fans and lovers of the brand to celebrate the New Chuck Taylor All Star II on a Day full of adventures.

The guests were treated to a memorable day in their new Chuck II where they had the opportunity to see, try and feel the upgraded sneaker at the new Converse store in City Mall, which is actually one of the first stores in the world to have the new interior design concept that will be implemented in all Converse stores worldwide.

After being gifted a pair of ChuckIIs, they were taken to the Dead Sea to enjoy an ATV ride and in hope that they would break into their new ChuckIIs and be ready to create their own journey in them.

The innovative Chuck II is more than a sneaker; it’s a platform through which we will continue to offer more, new and different styles every season.
In the sneaker world, it’s a new era of style and comfort: ChuckII shares the same iconic silhouette that consumers know and love, but is built for more. More comfort with premium materials such as the utilization of the Nike Lunarlon technology, as well as a micro-suede lining, padded collar and tongue.

Be #ReadyForMore with Converse…as we continue to revolutionize the Chuck Taylor All Star.

ChuckII can now be found at all Converse stores in Jordan.

Posted on: 13 Jun 2016

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